Government Partners with Social Media Influencers to Enhance Hurricane Season Communication

Government will be collaborating more with individuals with large social media platforms to help share critical information during this hurricane season.

While traditional media platforms will still be heavily engaged, Minister of Home Affairs Wilfred Abrahams is encouraging media managers to assist them in disseminating important information faster.

“[The Met Office] has indicated that the timeframe for us to be able to alert people is becoming shorter and shorter. . . one of the critical elements of any early warning system is the dissemination of communication through official and reputable sources. We normally talk about dealing with official sources. I’ve expanded that now to dealing through official and reputable sources.

“If you put up an alert through official channels of an urgent message, how quickly do Barbadians get it? We discovered that after two hours, less than 50 per cent of Barbadians. That’s not good enough,” he said. (TG)