Variety Charity's Annual Gold Heart Pin Campaign Benefits Children in Need, Supported by Scotiabank Volunteers

Variety-The Children’s Charity of Barbados continues to undertake initiatives aimed at enriching the quality of life of children who are sick, disadvantaged or living with special needs.

Variety’s Gold Heart Pin Campaign has been a key fundraiser for the charity for over three decades. Each year, Variety International collaborates with a major motion picture studio to create a pin inspired by a film or character. This year, the initiative, which has generated millions for children in need worldwide, spotlights Teenage Mutant Ninja Turtles Mayhem. Pins are sold at a minimum donation of $5. Proceeds from this campaign are used to support Variety’s Care Programme which provides essential medical care and health equipment to care for kids at home, in the community and in medical institutions.

Over the past few weeks, Scotiabank employees have not only purchased pins but have also been volunteering their time to support sales of the pins at various retail outlets throughout Barbados.

Scotiabank volunteer Lynnette Brooks shared her experience: “It was a privilege to participate in a cause that will touch the lives of so many children and it was heart-warming to experience the reactions of persons wanting to be a part of the cause. I am proud to work for a bank that recognises the importance of partnering with a charity such as Variety that plays an essential role in the lives of young children.”

Executive Director and Chair of the Gold Hearts Committee, Variety, Marita Greenidge thanked Scotiabank for its contributions.

“We extend our sincerest appreciation to the dedicated Scotia employees for their invaluable support in selling hearts for our Gold Hearts Campaign. Your commitment not only helps raise vital funds for the Variety Care Programme but also spreads awareness about our key fundraising initiative. Volunteers like you are truly the backbone of our campaign, and your efforts are instrumental in its success, ensuring that we can continue providing essential care to those in need,” he said.

Members of the public are invited to support Variety’s Gold Heart Campaign. Pins will be sold on Friday at Carter’s Wildey and Cost U Less and on Saturday at Emerald City and Massy Oistins.

(PR)