Grenada's Tourism Drive Boosts Travel Interest from Barbados

Barbadians are responding positively to Grenada’s latest tourism drive, a Grenadian tourism official said, with early signs of increased travel between the two islands following a series of promotional events in Bridgetown.

Speaking to Barbados TODAY during a trade expo at PureOceans Restaurant, where several citizens visited the various booths to see and taste what Grenada has to offer, Kwame Hamilton, a marketing assistant with the Grenada Tourism Authority, said the response to the initiative has been encouraging, with visitor traffic between Grenada and Barbados already showing signs of growth.

“We are here at PureOceans Restaurant at a trade expo, where persons can actually come and meet with our local partners and stakeholders to gain more information about the offerings in the state of Grenada,” Hamilton said.

The promotion would continue on Friday with a consumer pop-up event at Worthing Square, giving Barbadians another opportunity to learn more about the destination, Hamilton said.

“That’s another opportunity for persons to gather information to gain knowledge about the state of Grenada.”

The campaign aims to raise awareness among travel partners, potential visitors and the wider public about Grenada’s offerings, he said.

“Grenada is known as the Isle of Spice, and it’s also known for its natural beauty, its history, and its culture,” he said, adding that organisers hope attendees leave the events with a greater appreciation of the destination.

The marketing official said similar promotions have delivered positive results in the past, helping to boost travel between the two islands.

“With that being said, we have started our promotions in the past and due to that we have seen an increase in traffic between Grenada and Barbados. So our market numbers have been up,” Hamilton said.

(SB)