High Hotel Occupancy Expected for ICC Men’s T20 World Cup, Car Rental Demand Remains Low

Some hotels are upbeat about bookings but car rental businesses are still not seeing significant business for the International Cricket Council Men’s T20 World Cup.

As the buzz around the island continues in the lead-up to the event, checks with some hotels on Thursday revealed that occupancy levels were around 80 per cent, in keeping with the assertion of chairman of the National Organising Committee Noel Lynch, a day earlier.

Some car rental companies, which reported more than two weeks ago that they had not seen an uptick in business, however, continued to lament the slow pace of rentals on the eve of the global cricket tournament.

While stating that the Barbados Hotel and Tourism Association had not yet received official numbers for June, chief executive officer Ryan Forde said the occupancy levels were better than previous years due in large measure to the T20 World Cup.

“We would love for it to be a December or January, but that wouldn’t happen. It shows the rest of the industry and the country that the more events, regardless of if it’s a festival, if it’s sports, if it’s conferences, those will fill a lot of the summer, as well as diversify the client. It will take a while before summer becomes anything like a winter in Barbados but the World Cup obviously has added a benefit to this year’s June.”

Among the hotels expressing satisfaction with their bookings was the Wyndham Grand Barbados Sam Lord’s Castle which opened its doors last October.

“For T20, I’m very happy to say that we are full. We have a very few rooms left. Not all of it is due to cricket, because we do have a fairly good sized group in-house that is not related to cricket. But ever since the announcement of the dates by the ICC, we have been seeing a really good amount of interest,” said director of sales and marketing, Michelle Ollivierre.

Ollivierre’s comments came a day after Lynch told a town hall meeting at Kensington Oval that overall hotel occupancy climbed to 85 per cent.

Barbados will host nine matches during the T20 World Cup, including the final on June 29. Kensington will also stage its first match on Sunday, followed by other Group Stage games next week Tuesday, Wednesday, Thursday and Saturday. Three Super Eight games will be held from June 20 to 23.

Officials at Courtyard by Marriott, Southern Palms Beach Club and Butterfly Beach Hotel also reported occupancy levels of more than 80 per cent.

“They (bookings) are looking good. It’s looking strong for the month,” said senior sales manager at Courtyard by Marriott, Sophia Bryan.