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Rihanna Expands Fenty Beauty to China, Embracing Lucrative Beauty Market
Rihanna expands Fenty Beauty to China via Weibo, a significant move in the beauty market. With an estimated net worth of $1.4 billion, the singer embraces China's culture in the announcement.
2 min read
Originally published by nationnews.com (opens in new tab)
Rihanna announced on Wednesday that her brand Fenty Beauty will now be available in China starting April 1, via Weibo.
It’s a huge business move for the star, with China now the second-largest beauty market in the world behind the US.
Rihanna is already considered America’s youngest self-made female billionaire. Her estimated net worth is around $1.4 billion, which is mainly a result of the success of the cosmetics company.
In the announcement video, the singer looked stunning as she donned a black leather jacket and wore her honey-brown hair loose, cascading over her shoulders.
The beauty guru – who has two young sons, RZA and Riot – opted for a natural makeup look with the exception of a bold red lip that made her full pout pop.
She said, ‘China – I am thrilled to share the great news… on April 1, Fenty Beauty will officially land. China has such a rich culture that has always inspired me, and I cannot wait to share Fenty Beauty with all of you, celebrating your unique beauty.
‘Thank you guys so much for making my dream come true, and I can’t wait to see you soon,’ the Work songstress finished.
(Daily Mail)
